Facebook Study Reveals Men and Married People are the Most Influential Group

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Now a day, a large number of people use facebook. So, performing a study taking the help of facebook can reveal a lot of surprising information. Recent facebook study finds that men and married people are the most influential on social networking.

Researchers at New York University studied social networking influence by examining how facebook users convince others to use a movie-rating application that allows users to share information about movies.

In the process, when a participant used the app, his/her friends were sent a message asking them to join as well. Friends were selected randomly to avoid bias in the study. More than 41,000 messages were sent from about 8000 users to their friends.  Use of the app was increased 13% for the messages. Study finds reveals that, men were 49% more influential than women. Single people were 113% more influential than those people who were “In a relationship.” But, users with married status are the most influential group. People with relationship status “It’s complicated” were the least influential people in the study. It is also found that, influence increases with age.

As the study focuses on the spread of a particular product, it is not yet clear whether the results can be generalized. Suppose the app is about a cartoon show or, beauty tips. In this case, would the study results remain same. The researchers also doubt it. They said, it is not a conclusions about who is more or less influential in general. But, The advertisers may realize from this study how social networking can help them to spread of a product.